Pink Month

Oct. 12th, 2010 10:14 am
serenissima: Eastern screech owl (observer)
[personal profile] serenissima
Last week, as I was shopping for groceries, I was a bit taken aback to see that the mushrooms I was buying for dinner came in a pink foamed plastic tray instead of the usual blue. Of course: it's Pink Month, when just about everything comes in a pink version, sometimes for a bit more money.

Let me quote from my post on the subject two years ago.
What about Diabetes Awareness Month, or Alzheimer's Disease Awareness Month, which both happen to be November, or my personal pick, Heart Disease Awareness Month, in February? Where are the custom cell phone cases promoting those?

According to the National Center for Health Statistics, 329,250 women in the United States died of heart disease in 2005 (apparently the latest year for which they have stats), compared with 268,890 women who died of malignant neoplasms — that's all kinds of cancer put together. In fact, heart disease is the overall leading cause of death in the United States.

Now, I certainly have nothing against raising money to research any particular disease. But if we're going to have a massive advertising campaign, shouldn't it be directed at the disease that kills the most people, or sickens the most people? It looks like there's a start, but I've never noticed heart disease getting anywhere near the attention that breast cancer receives. Besides, a lot of the companies that take advantage of pink to sell their products don't donate very much to research, and some of the products even have carcinogenic ingredients.
For example, the other day a friend of mine bought a pink bag of potato chips. Potato chips to fight cancer? Isn't that a little backwards?

Please don't be dazzled by all the pink. If you want to make a contribution to breast cancer research, you are probably best off simply making a direct contribution to an organization rather than changing what you would otherwise purchase. If you want to give money to support public health in general... there are lots of other worthy candidates.

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